Financial services. Served.
GulfStar Group needed a web site with functionality to professionally present, manage, and organize their tombstones, or closed deals, to viewers. Whiteboard Labs designed the site and implemented it into our proprietary content management system (CMS).
The DownTurn
Gulfstar Group was having a hard time displaying and organizing their tombstones on their website and wanted to invigorate their online identity. Nothing was wrong, but it wasn't right either. It was just time for a change.
Back In the Black
Whiteboard Labs came onboard to help GulfStar rekindle their online identity and better present tombstones. The site featured a new design and custom functionality in the admin of the CMS that allowed tombstones to be created and grouped by industry and service type. On the public end, visitors could search for closed deals either by industry or service or both.
Gains, Gains, and More Gains
GulfStar's site has seen growth in traffic and longer site stays by visitors. A testament to the design and functionality supplied by Whiteboard Labs.
